writer & content consultant -
writer & content consultant -
Emily is a Melbourne-based writer and content consultant with over nine years of storytelling under her belt.
She’s happiest when writing about food, drinks, beauty, lifestyle and travel – but isn’t afraid to try her hand at other subjects, so throw a few at her and see what happens.
When Emily isn’t writing, you’ll find her lighting candles, laying on a Pilates reformer bed, queuing songs on Spotify at house parties and hovering near cheese platters with a pét nat in hand.
services
Content plans, blog articles, email subject lines, product descriptions, social captions, website copy – whatever you need she’ll give it a red hot go.
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Emily loves a good chinwag! And as a result, loves meeting new people and brands so she can tell their stories. She doesn’t mind stepping outside her comfort zone and thoroughly enjoys researching, interviewing and taking a deep dive into a range of industries and subjects.
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Social copy that slaps and increases your engagement? Right this way! From captions to video scripts, if you need words for your social channels Emily has plenty up her sleeve.
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For nearly two years Emily was the woman behind the copy for every MECCA marketing eDM - so she knows a thing or two about banging out multiple emails a week, coming up with infinite subject lines and selling products with a limited character count. As for web copy, Emily can tackle anything from product description pages brimming with info to an ‘About us’ that’ll knock your socks off.
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You can trust Emily to tell your brand’s story. She can whip up a content plan and schedule if that’s what you’re after; she also loves developing a unique tone of voice and getting stuck into a content strategy so your brand resonates with as many people as possible.
featured work
A few blog articles that Emily is particularly chuffed with; there’s plenty more where these came from.
TOV Development + Website copy for Posy Intimates
Drinks to toast 2024: The year of the pop girlies
Discover Country Road's Australian made scent range
5 at-home date night ideas that aren’t takeaway on the couch
Blueprint: How to throw a stress-free engagement party at home
Steals: 5 wines to start your year off right, all under $15
Big, buttery chardonnay is back, baby!
Looking like an icon: 10 very Brat cocktails
The best Sunday roast advice you’ll ever receive from Epocha’s Angie Giannakodakis
Glycolic Acid: How to use it for skin benefits
Waverley Mills Tasmanian Wilderness Collection
Haymes Paint Colour Forecast Volume 17 - Origins
Starward turns 15: this is the story of a gamble that paid off
Award-winning spirits made with bush tucker botanicals: why Beachtree Distilling Co. is one to watch
This new Aussie single malt is the whisky/beer collab you’ve been waiting for
Hot Takes: 5 comedians on the MICF shows you can’t miss (and where to get a post-show bev)
Enjoy a HER Starward Honeycomb cocktail at one of these venues in March
3 ways to throw a dinner party on a budget
Steals: 5 bottles under $15 to get you out of a wine rut
Our Easter long weekend (or any weekend) getaway picks
Healthy scalp, healthy hair – here’s why with Hairhouse’s experts
Three trailblazing Starward women we admire this IWD
5 non-cliched Valentine’s Day date ideas
Meet your match: our 10 bestselling foundations
Meet Geoff, Archie Rose's new Bar & Cellar Door Venue Manager
Broadsheet Directory: Old School Italian Style at Mazzitelli
Broadsheet Directory: Pared Back Grace
Meet our perfect pairs: the best styling tool & haircare duos
Behind the bar carts of five Archie Rose staff